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#Benettonrace is a photographic tour portraying people in order to create a city map through the faces of its passers-by, to underline the beauty of diversity present in each european city.

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The shots directed towards image diversity and culture focus on the two pillars that Benetton prides its identity and fortune on. This pairing makes a comeback for a project coordinated by Fabrica 

A team of photographers set up two photoshoots in many windows of the main Benetton store in each city involved, and they will be inviting passers-by to come in and get photographed.

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Photographers Oliviero Toscani, Settimio Benedusi, Federica Belli, Nicola Pianalto, Costanza Canali

Filmmaker Mattia Mura