1st new Benetton Campaign by Oliviero Toscani
After 17 years, the worldwide known advertising photographer Oliviero Toscani is back in Benetton and he launched the new campaign, that is about integration. I had the pleasure to work on the video of his campaign.
In the main one, he shows a primary school in Milan with second generation children coming from over 15 countries and all the continents.
"The future will hang on how, and to what extent, we use our intelligence to integrate with others and to overcome fear." - Oliviero Toscani
Filmmaker Mattia Mura
Music Giovanni Bottan